markchipelago Logo

CTTO

"CREDITS TO THE OWNER"

A couple of weeks ago, I posted a photo of a "father and son on a footbridge in Thailand". I never really expected that it will go viral overnight in the Philippines because considering all the algorithm of Facebook and also my page does not have a lot of followers, I never expected that it will spread countrywide with more than three million reach.  As a photographer and content creator, this is something really big for me. Many people reached out to me and encouraged me to continue what I'm doing, inspiring people through my passion for photography. 
I have been working with graphic illustrations, photo and video contents for the past six years and many of these experiences taught me so much about respecting the author and content creators. The artists, writers, composers and photographers worked so hard to create a life-changing masterpiece, but after I hit the POST button on my facebook page, I faced the ugly truth, happening to artists in the online world. 
This area is fully editable and gives you the opportunity to go into more detail about your business, what you do and what sets you apart from the competition. This area is editable and gives you the opportunity to go into more detail about your business, what you do and what makes you just that little bit special. This area can be fully edited and gives you the opportunity to introduce yourself, your website or company, your products or services.
CTTO is an acronym used by many in the Philippines meaning "Credits To The Owner", a shorthand way for a person to admit that the photo/content being posted was not taken by them, but by someone else(Dictionary.com). 

Many people and even famous pages( with almost a million followers, who claimed to be an encourager online)  reuploaded my photo under CTTO, gaining so many engagements and followers more than my original post. They didn't even bother to ask for my permission if they could use it, they just grabbed it and reposted it. I was not sad because they were gaining so many engagements and likes and shares on their pages, the truth is I don't care about these things at all, what saddens me is the amount of fame hungry people online, trying to boost their pages and grab peoples attention using someone else's precious idea. They will wait for great contents online that they can repost and reupload when they notice that it is a viral post, of course for their personal gain.

I wonder why we support these pages. We speak in anger about "FAKE NEWS" yet we keep on spreading these pages that aim to stir up our hearts and grab our attention to something that is not real, something that does not come from them but they nicked from the authors for personal gain. 

It saddens me to hear fake news about what I posted, that it was taken in "AYALA" or in "MAKATI" in the Philippines yet the truth behind those photos is that it was taken in Bangkok Thailand. Since the netizen thought that it was taken in the Philippines, they tagged the local news #kmjs #dswd #bantaybata #ratedk and many more. That's how some fake news started, by misleading information passed by these fame hungry pages. It works like a gossip and eventually will stir people's hearts and minds and emotions. 


The truth is, CTTO doesn't make any sense to me. These people spent a couple of minutes to grab, save as and reupload the photos and contents yet it takes only seconds to read the author's name, to give proper credit, to pay some RESPECT to the one who worked hard for it, the rightful owners.

It is so scary that some of these pages I am talking about are great influencers. Influencers who speak life-changing words to their million followers, wrote a book that will stir up our hearts and our emotions, yet does not learn RESPECT, or say forgotten the concept of proper etiquette.

They told me, I should have put a watermark on my photos. I don't need to put watermarks on my photos, because the photos I took is not about me, and a watermark is like a dirt on an artwork (I know some photographers will agree with me). 






My title